Please use this identifier to cite or link to this item: http://vpet.vtc.edu.hk/dspace/handle/999/360
Title: Marketing higher diploma courses in the Hong Kong context
Authors: Chan, Dominic
Imrie, B. W. (Bradford William)
Issue Date: 1995
Journal: International Journal of Vocational Education and Training
Abstract: Hong Kong's College of Higher Vocational Studies uses various methods to promote its Higher Diploma courses: annual teachers' meetings, school visits and liaisons, technical institute field trips, marketing by individual college divisions, newspaper columns, and informational materials such as leaflets and videos. (SK)
Keywords: Associate degrees
Foreign countries
Higher education
Marketing
Technical institutes
Vocational education
Type: Article
ISSN: 1075-2455
Appears in Collections:Administration

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